Florida woman based in Colorado. Writer, editor, and digital strategist with proven experience in content creation, audience growth, and brand storytelling. I specialize in building engagement strategies from the ground up, crafting compelling narratives, and optimizing content for platform-specific impact.
At Business Insider, I built and executed an industry-leading Reddit strategy, cultivating relationships across hundreds of subreddits and driving millions of visits to BI’s reporting. I currently oversee YouTube and vertical video strategy, managing community engagement, content workflows, and optimization to expand reach and retention. My expertise spans content strategy, platform growth, and audience development, with a focus on creating meaningful interactions between brands and their communities.
My background includes social media strategy, digital content development, SEO optimization, and analytics-driven decision-making. I’ve worked across news media, marketing, and digital storytelling, thriving in roles that blend creativity, strategy, and audience engagement.
I’m particularly excited about opportunities in tech, media, lifestyle, and travel, where I can leverage my skills in digital storytelling, audience development, and content strategy to foster communities and enhance brand presence. Long-term, I’m interested in building a media brand, platform, or consultancy that helps people discover meaningful stories, businesses, and experiences.
Outside of work, I create short-form video content highlighting local restaurants and events, blending my passion for storytelling, community engagement, and digital media. Other interests include pretending to read at coffee shops, foster-failing cats, and collecting secondhand furniture with a backstory.